Beginner’s Guide to Defensive Stocks

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There is countless number of stocks that you can invest in in the stock market, and these shares have their respective categories, such as common stocks and preferred stocks. Some of the major companies out there in the market fall under the category of defensive stocks.

Defensive stocks concept

What are Defensive Stocks?

Defensive stocks are normally found in industries that manufacture products meant to meet the needs of consumers. These companies are not affected by the business cycle, making it a good investment anytime of the year.

Aside from this, defensive stocks also don’t attain too much damage when the market crashes. Companies included in the defensive stocks don’t get too affected even when the economy is in a bad shape. Neither does it get too big of a boost when the economy is booming.

The best time to buy noncyclical stocks is right before the economy makes a downturn. This is generally the reason why these stocks are referred to as defensive stocks. They provide investors with a safety net that they can easily fall back on during times when the market or economy is unstable.

Basically, the products of these companies are needed by people to get through every day, like food and beverages, utilities, as well as health care. Since electricity, running water, food, and gasoline are basic necessities, the demand is usually stable all-year-round.

You should keep in mind that steadiness is not always a good thing. It means that you won’t feel the damage too much but it makes gaining profit not too reliable. You will have a steady flow of profit from the defensive stocks, but you shouldn’t expect for it to rise drastically.

Pros and Cons

Pros

  • Does not get easily affected by what takes place during a recession.
  • Defensive stocks are safe haven to investors during hard times. You can rely on defensive stocks to fall back on in times when the economy is in a not-so-good position.
  • Gain a conservative portfolio as well as profits even during recessionary times.

Cons

  • Not advisable if you expect to make healthy profits on the stock market.
  • Defensive stocks are less likely to increase in value just as they are unlikely to fall.
  • Rising interest rates can push the value of defensive stocks lower. When interest rates go up, other investments become more attractive to investors.
  • Interest rate hikes can affect the company’s financial strength in a negative way. If the company has to pay more interest, its earning might be affected significantly. This can then lead to its ability to continue paying dividends.

Example of Defensive Stocks

Defensive stocks can be divided into two classifications: the food, beverage, and utility companies; and the companies that produce non-durable goods. The latter includes companies manufacturing household goods such as soap, detergent, and toothpaste.

Here are some of the companies classified as defensive stocks:

-          Kraft Heinz Company/Kraft Foods Inc.

-          Johnson & Johnson

-          Sysco Corporation

-          Pfizer Inc.

-          Abbott Laboratories

-          SSE plc

-          Unilever

-          HCA Holdings, Inc.

-          Johnson Matthey


Conclusion

You can choose the stock you invest in solely based on what you want or what you need in a financial sense. It’s important to learn as much as you can before you dive right in. Don’t forget to do your research. But it’s also important to consider that experience can teach you a lot more stuff, better than simply reading about it online.

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