Picking Stocks: 4 Things to Consider

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So you decided to be an investor. Now you need to pick which stocks to invest in.


Given with a number of choices, choosing stocks can be tricky for an average investor. Here are four things to consider when picking stocks:

Budget and Goals

Creating an investment portfolio containing only corporation stocks could be very risky. It is usually advised to have a portfolio that consists about 10 percent or less of individual shares, given the high risk concentration of owning company compared to other methods to generate returns.
Acquiring corporate stocks means you own a portion of that business and the company’s performance will determine the value of your investment, which could instantly change.

Company Business Model

Pick the stocks that provide company business models that are easy to comprehend and fairly simple. But, if you do understand a particular industry data regarding a company that other investors find difficult, then these shares are also worth considering for your investment creation.

Familiarity

Start with a company or a business that you are well-acquainted with, as this is a good starting point and may also help avoid the hype. You also have to take into account if that company can offer excellent insight to the business.
In general, consider the companies that you believe will eventually possess a strong competitive advantage.

Research

Venturing into the stock market world can be nerve-racking for new investors. Filled with confusing jargons and the risk of losing money, you might end-up wandering aimlessly.


The stock market can be complicated, but it is not as hard as it may seem. You just have to familiarize yourself with a few investment terms to have a basic understanding of any stock. Here are four you need to know:

P/E Ratio

Price-earnings ratio or the P/E ratio is simply the ratio for valuing the company that calculates its current price per share dividend by its per earnings share. The lower this ratio, the cheaper a stock is and shows its value in relation to its profits.


Revenue Growth

Revenue growth is the company’s overall sales in a specific period. Every stock needs to show revenue growth, or at least plan to do so in the near future.
Profits are also essential, but they tend to be more difficult, when tax changes or expense cutting are included. There are volatile and is usually affected by one-time events, making them harder to analyze on a quarterly basis.

Dividend Yield

This is the annual dividend payout divided by the stock price and the percentage of the value of shares that investors get paid back to them on a yearly basis. Most stocks pay out dividends per quarter and a number of them do not pay dividends at all.

Debt

Debt is basically the company’s liability. Just like what you have seen in your own balance sheets, does the company’s debt appears over-extended? Hence, research where their debt is trending and how that compares with their rivals and industry in general.

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